Axios
Axios

First Last 

Job Title 

First Last 

Job Title 

First Last 

Job Title 

Axios
Axios

Winning the Hearts of Gen Z: How Brands Build Loyalty

Thursday
, 
June 
19
, 
2025
10:30am
 - 
1:00pm
 CEST

Yahoo Beach

This is the event description, as defined in the properties tool on the right. This text can be used to dynamically populate other touchpoints, such as emails. If not using this element as the event description, select another text element in a different block, like the one in the Details block. 

Register
Text goes here
X
Logo that shows the partnership between Axios and Deep Blue

Madeleine Woolgar is a host of exceptional ability. Studies show that a vast majority of guests attending events by Madeleine have been known to leave more elated than visitors to Santa's Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth.

Register
Text goes here
X

📍The Mastercard Villa 

Tuesday, June 17, 2025

2:00pm - 3:30pm CEST

In today’s incredibly uncertain landscape, separating business from culture is impossible. To navigate the complexities of the current environment, business and brand leaders must fully understand the cultural context in which they operate.


Join Axios in Cannes, France, for a conversation on how business and brand leaders can navigate the current moment to maximize consumer loyalty and stakeholder goodwill while minimizing the risks driven by cultural undercurrents.

Axios communications strategist and writer Eleanor Hawkins will host one-on-one conversations with:

Gabrielle Union*

Actress, Founder, Author, Producer

Jim O’Leary

North America CEO and Global President, Weber Shandwick

View From the Top segment

Peter Micelli*

CEO and Co-founder, Range Media Partners

Carter Reum

Co-founder & Partner, M13

Robin Wheeler

Chief Revenue Officer, Fetch

View From the Top segment moderated by Axios' Nick Johnston 

*Denotes panel segment. 

Sub-Headline Placeholder

Agenda:

3:30pm CEST | Doors open
4:00 CEST | 
5:00pm CEST | Seated roundtable discussion ends

Event details

As younger consumers crave simpler times, trends from the ’90s and early 2000s are returning to the limelight—driving a wave of nostalgia-fueled spending. From legacy brands experiencing a revival to the resurgence of retro tech, food, fashion and entertainment, companies are tapping into throwback culture to attract younger audiences and boost relevance in a digital world.


Join Axios in Cannes, France, for an Expert Voices lunch roundtable discussion exploring how brands are harnessing nostalgia to connect with Gen Alpha, Gen Z and Millennial consumers, reimagine products, and fuel the next trend cycle.


11:00 a.m. - 11:30 a.m. CEST | Networking
11:30 a.m. - 12:30 p.m. CEST | Seated Lunch Discussion

Thursday
, 
April 
7
, 
2022
8:30am
 - 
9:30am 
EDT

What to expect:

The moderator of this roundtable discussion is:

Eleanor Hawkins 

Communications Strategist and Writer, Axios

 

Sub-Headline Placeholder

Description text is all about you, your team, your company, your guests, and your event of course. 

 The Mastercard Villa
3067 Bd des Horizons, 06220
Vallauris, France


Please check your confirmation email for additional arrival instructions to The Mastercard villa. 


Please see our Axios event rules here.

Map Block #1

[confirmation_headline]
[confirmation_messaging]
Add to Calendar
Text goes here
X
[confirmation_headline]
[confirmation_messaging]
Add to Calendar
Text goes here
X
Share with Friends
Facebook
Twitter
LinkedIn
Link
CONTACT THE ORGANIZER
Google   Outlook   iCal   Yahoo

RSVP

Google Icon
Google
Outlook Icon
Outlook
Apple Icon
Apple
Yahoo Icon
Yahoo